Downtown Chico merchants invite the community downtown for a day filled with great shopping, hot prices and FREE slices of ice-cold watermelon, courtesy of Pro Pacific Fresh!

Known throughout the community as a summertime tradition, Slice of Chico draws thousands into downtown for some refreshment and good, old-fashioned customer service! Early Birds shop Friday too!

In addition to great discounts and special prices, many downtown merchants will also be offering activities, giveways, and special menu items in their establishments.  From Chico Natural Foods on the south end to Tres Hombres on the north end, you'll find something fun or interactive on almost every block!