Round Up and the Bag Tokens
The Co-op made a big change to our donation program in February. We retired our Bag Token program and introduced a brand new Round Up at the Register process. Our shoppers now had a chance to round their purchases up to the nearest dollar and donate the difference to a local charity—in February it was the Torres Community Shelter. Despite being a well-established program in other cooperatives around the country, we weren’t sure how Round Up would go over here in Chico. Our staff guessed that the monthly donations would range anywhere from $400 - $800.
Our shoppers donated more than $4,400 in one month!
We are floored. We knew that Co-op shoppers were a generous bunch, but this is fantastic. Round Up is just one more example of how the collective actions of dedicated, ambitious individuals can add up to make a significant impact. We can’t wait to see what happens in March, when our partner organization is Growing Healthy Children.